How did this partnership come about?
It started with the following goals:
To inspire more people to become health warriors - to eat better, move more, be stronger, be happier
To do our part in supporting and empowering girls so that they can individually and collectively change the world for the better
To reinforce the message that beauty begins within
Girls Inc. has been a powerful, inspiring force supporting women since just after the Civil War and we are huge fans of what they do and stand for. Bobbi has been a long time fan of Health Warrior and we’ve always dreamed of working with her. She is a role model for myriad reasons and our first choice for the beautiful bar campaign. We felt they were the ideal partners and, to our luck, they got on board.
Why is this the world’s most beautiful bar?
The bar is beautiful not only because it promotes at face value the important message Beauty Begins Within, but because all profits go to Girls Inc., the organization that empowers girls to be strong, smart and bold through direct service and advocacy. Strong, smart and bold is beautiful and it would be a beautiful thing if all children grew up hearing, seeing and believing that message. Furthermore, the bar itself is a beautiful, naturally pink Dragon Fruit Chia Bar (chia is the #1 ingredient) and the packaging is simple and beautiful.
What does Beauty Begins Within mean?
Accepting and loving ourselves as we truly are and treating our bodies as they deserve to be treated is supremely beautiful. How you feel on the inside shows on the outside, and healthier equals happier. Eating healthy foods and moving your body every day is the best way to let your inner beauty shine.
What is Health Warrior?
Health Warrior is a superfood snack company that uses the most nourishing foods on the planet as the number one ingredient in all of its products. Inspired by ancient wisdom and modern science, Health Warrior makes great-tasting real food that actually feeds you.
What is Girls Inc?
Girls Inc. inspires all girls to be strong, smart, and bold. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through three core elements: people - trained staff and volunteers who build lasting, mentoring relationships; environment - girls-only, physically and emotionally safe, where there is a sisterhood of support, high expectations, and mutual respect; and programming - research-based, hands-on and minds-on, age-appropriate, meeting the needs of today’s girls. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. For more information visit girlsinc.org .
What is justBOBBI?
justBOBBI is a modern lifestyle platform for all things wellness, beauty, travel and everything in between. Driven by Bobbi Brown’s insatiable curiosity, justBOBBI aims to educate and inspire how you live your life through never-ending exploration and creative storytelling.
Get 15 of the Limited Edition Dragon Fruit Chia Bars for $19.99Add To Cart
We’re a superfood company that believes better health will build a stronger society.
Better health starts with the right ingredients, which is why the first one in all of our products is a superfood — the most nourishing food on the planet.
Our products combine these powerful ingredients in a way that tastes awesome and actually fits into a real life routine. After all, healthy food can’t do its job if you can’t eat it.